Influencer Marketing Is Broken. We’re Using This Chrome Extension to Fix It.
Let’s be honest — influencer marketing has a problem.
It’s grown fast, sure. But somewhere along the way, it’s become messy, time-consuming, and, frankly, kind of broken.
Marketers are spending hours scrolling through Instagram or YouTube, trying to figure out:
“Is this person actually engaging real people? Or are those likes coming from bots and pods?”
“Will their audience even care about our product?”
“Are we going to spend weeks just shortlisting names?”
We felt all that pain too. And instead of waiting around for someone else to fix it, we decided to build the solution ourselves.
Where Things Went Wrong
If you’ve run influencer campaigns before, this might sound familiar:
- You shortlist a bunch of influencers — but it takes days.
- You’re unsure if their audience matches your brand.
- You can’t tell if the comments are real or fake.
- By the time the campaign is live, you’ve already wasted too much time.
And we haven’t even touched campaign performance, ROI, or outreach struggles yet.
So yeah — something needed to change.
AI Enters the Chat
AI is already transforming industries, from customer support to video editing. So it was only a matter of time before influencer marketing caught up.
Here’s how AI is making a difference (and why it’s not just a buzzword):
1. Finding Better Influencers — Faster
AI tools don’t just look at follower count. They dig into engagement quality, audience demographics, content type, even comment sentiment.
Let’s say you’re looking for beauty influencers with Gen Z audiences in LA — AI helps you find them in minutes, not weeks.
2. Cutting Through the Noise
Fake followers? Bot comments? AI can detect them instantly.
It analyzes patterns that humans might miss like sudden follower spikes or weird engagement ratios.
3. Smarter Campaigns
AI doesn’t just help you start a campaign. It helps you win it. It tells you the best time to post, predicts what kind of content will work best, and even benchmarks influencers against each other.
4. Real Stats, Real Impact
💡 According to ArtSmart, the AI influencer market is expected to hit $6.95 billion in 2024.
💡 Campaigns with AI-generated influencers like Lil Miquela (remember her?) have driven 126M+ organic views for brands like Samsung.
💡 And companies like Lenovo are working with AI influencers like Imma to tap into niche, style-conscious audiences across Asia.
So, We Built Something: SocialiQ 2.0
We got tired of clunky platforms, expensive dashboards, and long campaign planning. So we made something that feels like having a mini influencer marketing assistant right inside your browser.
SocialiQ 2.0 is a Chrome extension. It works directly on Instagram, TikTok, and YouTube. Here’s what it does:
- Open an influencer’s profile → boom, instant insights like engagement rate.
- See their engagement trends, avg. posts per week, likes, comments — all in one tap.
- Find similar influencers→ get other profiles in a similar niche with a click.
- Add them to a list and even get contact info (for up to 5 influencers)
- Want to do outreach? Get the contact details directly.
We’ve removed the chaos of spreadsheets and DMs. It’s influencer marketing without the manual hustle.
Why We Did This
This tool wasn’t born in a lab — it came out of real frustrations.
Kiran (my co-founder) and I kept hearing the same thing from marketers and agency folks:
“I love working with creators, but finding the right ones is a full-time job.”
And that’s the heart of it. Influencer marketing shouldn’t be so hard, especially for small and mid-sized businesses that can’t afford to burn weeks on research.
We already built it’s first version before impulze.ai, which 20,000+ marketers use today. But with SocialiQ 2.0, we wanted to go one step further, make the search part 10x easier, 10x faster.
TL;DR?
Influencer marketing needs fixing. SocialiQ can help you with that by helping you:
✅ Find influencers
✅ See real engagement metrics
✅ Reach out automatically
✅ Curate your campaign lists
✅ Do all of this without leaving the social media platform
If you’ve been thinking:
“There has to be a better way to do influencer marketing…”
We thought the same. And we built it.
