Why I Built impulze.ai Despite the Competition

Starting a company is a bit like setting out on a journey with a half-drawn map. You know the destination — a better way of doing things — but the path is filled with unknowns.

You’re constantly questioning: Does the world really need another product? Will people care? Can we actually make a difference?

When we first started working on SocialiQ, we weren’t just thinking about building another influencer marketing tool. The market already had plenty of those — some good, some average, and many that promised more than they delivered.

What we saw, however, was a fundamental problem that no one was solving well: Marketers were spending too much time and too many resources just to find the right influencers.

Even with existing platforms, discovery was slow, insights were incomplete, and outreach was tedious.

So, we built SocialiQ — it was a simple chrome extension that will get you engagement rates and profile insights of influencers. That’s it.

Latest version of SocialiQ 2.0

But that simple tool kickstarted a domino effect. The initial response was overwhelming and we got thousands of downloads. The gaps in the tool further encouraged us to focus a little more and start our own influencer marketing tool.

The Shift from SocialiQ to impulze.ai

Yes, SocialiQ came as a strong tool but as we grew and spoke to more brands, agencies, and marketers, we realized something: influencer marketing isn’t just about finding influencers — it’s about managing full campaigns end to end.

We saw brands juggling multiple spreadsheets, struggling with outreach, and manually tracking performance across different platforms. The process was messy, slow, and expensive.

That’s when we knew we had to go beyond discovery.

I and my co-founder — Kiran, discussed it multiple times and then got like-minded people on board to design an influencer marketing tool that’s focused on what customers want. So, in just two years, we kept on innovating and finally expanded into a full-stack influencer marketing platform — now called impulze.ai.

While it’s still a work in progress as we keep on adding new features almost every month, our platform has over 3200 businesses as customers from all over the world!

What impulze.ai does?

Imagine you’re a marketer launching a new campaign. You know influencer marketing works, but finding the right influencers? That’s where things get frustrating. You spend hours searching, analyzing profiles, and cross-checking engagement rates — only to end up unsure if you’ve made the right choice.

That’s the problem we set out to solve with impulze.ai.

With a database of 280+ million influencers, impulze.ai uses AI to make influencer marketing effortless:

🔹 Find op Influencers — Instantly discover creators who fit your brand based on audience size, engagement, and niche.
🔹 Analyze Key Insights — Get real data on engagement rates, audience insights, fake followers, sponsored posts, and more — so you can make informed decisions.
🔹 Curate Influencer Lists — Organize and shortlist the best creators for your brand.
🔹 Simplify Outreach — Access contact details instantly and streamline communication.
🔹 Influencer CRM — Track influencer information manage lists, contacts, and everything in one dashboard.
🔹 Campaign Management: Track influencer performance, measure campaign success, and collaborate with creators — all in one place.
🔹 White-label solution — Customize impulze.ai with your branding to offer influencer marketing solutions under your own name.

So, instead of endless scrolling and guesswork, impulze.ai helps you find, analyze, and connect with the right influencers in minutes — so you can focus on creating impactful campaigns, not wasting time on research.

Why We’re Different

Unlike other SaaS companies, we don’t believe in selling first and building later. We believe in building first — because when you create something truly valuable, customers come naturally.

Here’s what drives us:

• Speed — We execute fast. From idea to launch, we ship updates quickly so our users always have access to the best tools.
• Innovation — We don’t just copy features from competitors; we listen to real problems and build solutions that make a difference.
• UX & Simplicity — Influencer marketing doesn’t have to be complicated. Every feature we release is designed to make things simpler, smarter, and more effective.

The Future Goals

We’re just getting started. Here’s where we’re headed next:

🌟 Expanding Features — We’ll continue adding more AI-powered tools to make influencer marketing even easier.

📈 Becoming the Go-To Platform — We want impulze.ai to be the first name that comes to mind when brands think about influencer marketing.

🏆 Industry Recognition — Our goal is to be named among the top influencer marketing platforms globally.

Competition Doesn’t Scare Us — It Motivates Us

We know we’re in a crowded space. Competitors are out there, some with bigger teams and more funding. But that doesn’t worry us — because when you focus on delivering real value, you don’t need to chase customers. They find you.

Right now, our goal is simple: build the best influencer marketing product in the space.

And we’re just getting started.

Want to try impulze.ai for free? Click here!